Ciao, Valeria

I smiled. I laughed. I cried. And then, I laughed some more. That’s because every public relations practitioner - particularly those whom have been on both the agency and client sides - should be able to relate to these 53 well-crafted “signs,” as aggregated by Ragan’s PR Daily. Some of my faves?

#3. Inside jokes with your colleagues will get you through the day—especially the insanely stressful ones.

11. You proudly put “PR pro” in your Twitter bio, knowing it’s the one place you don’t have to explain your job.

17. After your coffee, you spend 20 minutes deleting Google Alerts of clients, competitors, and everything in between. 

It’s no mystery that we work in a rather misunderstood industry. Why with the implications that public relations professionals are publicity-focused, dishonest, manipulative, flashy, and/or corporate puppets, it’s a surprise so many of us stay this passionately committed to our profession. I’m immensely proud of it and convinced the C-Suite would not know what to do without the capital C that is Communications. 

It’s a shame so many “spin doctors,” “celebutantes,” and general abusers of PR lingo have given us a questionable reputation. This post and this hilarious list (thank you, Ragan!) is dedicated to my fellow public relationists who still believe in the fundamentals of our profession, who reference the ROPE model, who view PR as a critical business function, who understand the PR/journalist relationship (and respect it!), who can identify the differences between goals and objectives, and strategies and tactics, and who take what we do seriously, ethically and passionately. This one’s for you! You with me?

What signs do you most identify with?