Who would’ve thought little Saint Nick would have plenty of sound public relations advice stashed in that big ol’ red bag of his? Turns out, public relations practitioners have quite a few lessons to learn from Santa Claus - six, in fact! - according to this entertaining and poignant piece by Joe Vasquez, posted on Ragan’s PR Daily. While I have always been a fan of Santa, his penchant for closely following the “ROPE” model of public relations and for even including the stewardship “S” to it (for good measure) makes me giddy. Fellow enthusiastic PR pros (read: nerds), rejoice; ’tis the season of good PR! With these Santa-proof lessons, you’ll be feeling jolly well into the New Year: 1. Make a list, and check it twice. 2. Plan, prepare and deliver. 3. Share everything. 4. Ho! Ho! Ho! 5. Big rep(utation) 6. Show you care. *Photo: © Doug Savage 2010, courtesy of Ragan’s PR Daily 

Who would’ve thought little Saint Nick would have plenty of sound public relations advice stashed in that big ol’ red bag of his? Turns out, public relations practitioners have quite a few lessons to learn from Santa Claus - six, in fact! - according to this entertaining and poignant piece by Joe Vasquez, posted on Ragan’s PR Daily.

While I have always been a fan of Santa, his penchant for closely following the “ROPE” model of public relations and for even including the stewardship “S” to it (for good measure) makes me giddy. Fellow enthusiastic PR pros (read: nerds), rejoice; ’tis the season of good PR! With these Santa-proof lessons, you’ll be feeling jolly well into the New Year:

1. Make a list, and check it twice.

2. Plan, prepare and deliver.

3. Share everything.

4. Ho! Ho! Ho!

5. Big rep(utation)

6. Show you care.

*Photo: © Doug Savage 2010, courtesy of Ragan’s PR Daily 

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