Another Win for PR?

I think so!

The Holmes Report just revealed that Twitter has selected public relations powerhouse Edelman as its first PR agency to carry out consumer-focused projects. You can read more about what this entails here, but my main interest is what this means for public relations as it pertains to social media and vice versa.

As many of you know by now, I have always been a firm believer of social media (or rather, digi-social communications) as a function of public relations, and as such, I view social networks as potential (in some cases, sole) drivers of public relations initiatives.  It can be argued that at its core, social communication is public relations carried out in a new and expansive (and ever-evolving) way that focuses on multi-way, multi-channel and real-time communication.

Essentially, I see Twitter’s hiring of Edelman and its recent welcoming of Sean Garrett as its VP of Communications as a step toward solidifying my position. As far as I’m concerned, this is a win for those of us who believe in the essence of public relations and respect the principles on which the profession was founded.

Congratulations to my former colleagues at Edelman for this fantastic win – a result of what I’m sure was an incomparable pitch!

What are your thoughts? How do you view social media as it pertains to communications or vice versa?

  1. whatwouldkatedo reblogged this from ciaovaleria
  2. amandamlaborio reblogged this from ciaovaleria
  3. ciaovaleria posted this